As Run/Post Logs for Advertising Agencies

As Run or post logs are the reports generated by the broadcasters traffic system detailing the prior day’s commercial transmissions. The data is subsequently amalgamated by standard broadcast month and is the source for the broadcasters monthly invoice to its agency and direct customer base. It is, therefore, accurate and credible information of actual transmission data, available for interrogation weeks before it is typically made available to the buyer.

An As Run report provides all critical schedule and post log data, including spot cost, for comparison via computerized interrogation. Differences between planned and actual data will be addressed to simplify and speed the analysis. LAMBediSM can meet all of the required fields and most of the optional fields necessary for unambiguous matching in an agency’s traffic system. This includes COPY ID, Spot Rate, Agency Estimate Number, Advertiser Name, and Product Name. In some cases, we can provide additional data such as network’s deal number, primary demo code and CPM, and spot serial number.

The Post Log data file is collected automatically from the respective broadcaster traffic system immediately upon release and imported seamlessly to an agency’s traffic system by LAMBediSM. The As Run data will be processed in a manner similar to which LAMBediSM manages the electronic invoice verification. Relevant data will be examined to ensure it meets the agreed negotiated requirements specified by the agency to the broadcaster. Speed of data receipt, ease and comprehensiveness of data interrogation with minimal human interaction, using file information generated by the broadcasters own source data, make this a key tool in accurate, timely post buy evaluation.