How LAMBedism Works for Print Publishers

When electronic insertion orders from advertising agencies, ew will process these transactions and deliver the data to your internal systems. If each publication is responsible for their own orders in a decentralized environment, LAMBedism will route the insertion order data to the appropriate publication’s system through your internal computer network. If you have centralized the order processing, then LAMBedism will deliver all insertion order data to your order processing system.

Typically, we have seen most publications centralize their billing. Whether centralized or not, the invoice data is delivered to LAMBedism. This data will be packaged into electronic invoice transactions delivered to advertising agencies and other media buyers’ systems.

Advertising agencies have asked that tearsheets accompany the electronic invoices. WL&A with your assitance will determine the best approach to associate electronic tearsheet files within your internal systems with the relevant invoice data for each agency/media buyer. When the electronic invoice transaction combined with the tearsheets from your internal systems is delivered to the agency, LAMBedism at the agency will process the transaction so that the invoice data will go to the agency’s internal media traffic system for reconciliation and the electronic tearsheets will be delivered to the media buyers or accounts personnel for review. Any discrepancies or questions regarding the tearsheets will be handled as currently done between the media buyer and the publication (e.g., requests for actual hardcopy of the tearsheet from the magazine).

For additional invoice document tracking and data verification capability, you will also receive invoice confirmation transactions automatically from all advertising agencies.

This transaction is automatically created by LAMBedism at the agency if the invoices have been successfully received and prepared for upload into their systems. This allows you to know their electronic invoice position across all agencies within a few minutes of sending them out.